If you’re working as a speaker, you must be an expert at something. But what makes someone an expert? Does writing a book make you an expert? I could write a book about scuba diving. In fact, I could write a whole series of books about scuba diving, but it’ll never make me an expert.
I have a crazy theory that you should have actually put in a certain number of years into practice that which you claim to be an expert in. My doctor’s been practicing medicine for 30 years, but he’s never written a book. I would call him an expert.
But I’m not the one who makes the decision to hire speakers, and having a book and being high profile does appeal to plenty of meeting planners. Of course, if you have the experience and a book and you’ve gotten a lot of press, you are way ahead of the game. (more…)