In the speaking industry, anything can happen at the last minute. It’s rare for a professional speaker to simply not show up. That tends to happen more when the speaker isn’t getting paid. But even a paid professional may find themselves in a position where flight delays, extreme illness, or family emergencies occur. I had to deliver a keynote the day my mom died. It was incredibly difficult, but the show must go on. It was also to a group of hospice workers so they more than understood. I was able to keep it together without crying until the end.

I’ve gotten a couple of jobs at the last minute because of my location and topic. How do you prepare and set yourself up for those opportunities to step in as a last minute speaker? Here are some speakers who have done it:

Last minute speaker

I’ve been a last minute speaker several times. I start by finding out everything I can about the organization with my standard questionnaire. I try to find several people I can interview about them beyond that. Then I plug the information into my presentation on the subject I’m speaking on, tailoring the presentation for what I’ve found.

We actively promoted me as a last minute speaker for a while, then decided that those gigs were so infrequent, it wasn’t worth the effort. But we did spread the word around and satisfied customers led to other clients.

Speaker and author, Barry Maher has appeared on the Today Show, NBC Nightly News, CBS, CNBC, and he’s frequently featured in publications like the New York Times, the Wall Street Journal, the London Times, Business Week and USA Today.

His books include Filling the Glass, which has been cited as “[One of] The Seven Essential Popular Business Books,” by Today’s Librarian along with books like The Seven Habits of Highly Effective People and The One Minute Manager.

www.motivationalpresenter.com

Tik Tok follower

This has happened to me and I was actually a last-minute speaker this past Wednesday!

I was contacted at 3:15 on Tuesday to talk on zoom about the Spendthrift Trust to a real estate investment group.

I teach 1099 Income Earners and Investors how to save Federal Taxes with a Spendthrift Trust.

The zoom happened 1 pm EST and I told them on Tuesday I had a hard stop at 2 pm.

From that meeting I have had 4 appointments and sold a Trust today!

The investor has a wholesale deal closing May 31, 2023, and with the Trust they will save $15,470 in Capital Gains.

My advice to any speaker is know your talk inside out so you can step in very easily and answer questions on the fly.

I was asked to speak because one of the organizers follows me on TikTok and knew the investors needed to hear my information.

Sally Gimon

623 693 1382

www.TheTrustIsYou..com

Last minute tech speaker

One morning, I was enjoying my usual routine of coffee and news when my phone rang. It was an old friend, now a high-profile event organizer, and she sounded pretty flustered. The keynote speaker for a major tech conference she was organizing had suddenly fallen ill. She was in quite a predicament with the event just a day away.Despite the unexpectedness and my initial hesitation, I agreed to step in. Over the next 24 hours, I immersed myself in preparation. Having spoken on various tech-related subjects before, I was familiar with the terrain, but the short notice was a challenge. I focused on three key things: understanding the audience, reviewing the topic, and structuring my speech to be informative yet engaging.The day of the event arrived. As I stood on the stage, facing hundreds of expectant faces, I felt nervous but took a deep breath and began. Drawing on my experience and passion for the subject, I delivered a well-received talk. The initial nerves soon gave way to confidence and satisfaction, and I remember feeling immense accomplishment when I finished.

Some quick tips

As for advice to those finding themselves in a similar situation, I’d say preparation is crucial. Try to understand the audience’s needs and expectations. Prepare an outline, even if it’s rough, and structure your speech so that it has a logical flow. Remember to stay flexible as well, as you may need to adapt your speech on the spot based on audience reactions. Most importantly, bring your authenticity to the table. People connect with real stories and genuine emotions.Networking is essential to let people know you’re available for such opportunities. Engage with event organizers, join relevant professional groups, and participate in industry forums and conferences. Regularly update your professional profiles on platforms like LinkedIn and let your connections know you are open to speaking engagements.Remember, being a last-minute speaker can be nerve-wracking but also an opportunity to showcase your expertise and adaptability. Embrace the challenge, prepare well, and deliver your speech with confidence and authenticity.

Garrett Yamasaki, founder of WeLoveDoodles and a tech entrepreneur with many years of experience working for Google, Texas Instruments, and BroadcomThe Accidental Speaker

I’ve had the misfortune of being in a situation where I was asked to step in as a guest speaker at the last minute. Here is how I handled the situation:

I had to step in as a last-minute speaker during an event about utilizing online job marketplaces to earn money online. It was organized by a forum that was interested in helping students find the right direction when it comes to earning money online. Back then, earning money from the comfort of your home was a new concept. People were making money by creating CDs, books and other resources on this topic but very few of them were actually helpful. This eagerness of trying to earn money online led to a lot of people falling for scams. It also didn’t help that people were clueless about where to begin. The event was designed to educate these interested people.Although I was there as a friend of one of the organizers, I also had some decent experience as a freelance writer. My friend was aware of my activities and wanted me to meet the speaker. As the guest speaker didn’t show up, he requested me to take the stage.

Amateur speaker

Everyone was quite aware of the fact that the actual guest speaker didn’t show up. They didn’t mind seeing an amateur speaker taking the stage. Even though I am more comfortable writing stuff than speaking publicly, it was my knowledge of the topic that gave me confidence. The familiarity with the topic helped me stay calm and assemble my thoughts quickly around the key points. I wove a narrative that included both personal experiences and practical advice. My journey as a freelancer became a backdrop to the insights I was sharing which gave my speech credibility and relatability.It was the response from the audience that gave me the strength to deliver a meaningful and impactful talk. Their nods of understanding and thoughtful questions that followed my statements served as a confirmation that my message was resonating with them. This interaction didn’t just help me navigate this unexpected public speaking venture but also turned the session into a dynamic dialogue. Although it could have turned into a disaster, it was that event that sparked my newfound passion for public speaking. I loved the satisfaction of not only sharing my knowledge but also potentially making a meaningful difference in someone’s life.Every moment of that day remains etched in my memory, each second a vivid testament to a transformative experience.

Tim LeeFounder of Tims CoffeeWebsite: timscoffee.com

Being a last minute speaker can be a great opportunity to help a meeting planner save the day. But being prepared and well-versed in your topic is important to make sure you make the most of that opportunity. Or as one meeting planner told me, “If a speaker doesn’t show up, there’s always Bingo”. Don’t lose out to Bingo!

All industries change as the world around them changes. The speaking industry is no different. The topics meeting planners requested 5 years ago or 10 years ago have changed. With a booming economy, companies are now more interested in recruiting and retaining employees than they were 5 years ago.

Current speaker topics companies are looking for

Lately I’ve been getting requests from meeting planners for topics related to the workplace, such as generational issues, managing a new generation, and recruitment and retention. With a tight job market they are suddenly interested in motivating employees and attracting the best talent.

As a business speaker, can you help companies recruit and retain the best employees? Have you gone through the same issues as a business owner and have tips that can help them find new talent? Have you been on the hiring end and have tips from human resources that will help them?

Can you motivate employees?

As a motivational speaker, are you able to help companies motivate their employees? Recent studies show that money and benefits are actually not at the top of things that excite new employees. Peer motivation and recognition and encouragement are at the top. Employees will be spending most of their day at the office, so a fun environment is key to many people. A dull, stressful, high-paying job that sucks the life out of you will burn employees out quickly. Can you help them find ways to keep their employees happy and motivated?

Are you an expert in helping companies create a dynamic company culture? Companies that don’t have a defined culture and mission statement tend to have disorganized chaos. Once a company has a defined culture they can then hire people that fit into the culture. But they first need to know what it is. Are you that speaker who can help them define their culture? This is valuable to a company that wants to retain the best talent.

Are you a leader?

Many speakers speak on the topic of leadership. Have you actually been a leader yourself? Do you have valuable and unique information you can give to companies on how to groom talent for leadership positions? Have you been on the other side as an employee in a company who can give inside information on what employees want out of management and how to nurture their talent for leadership positions?

Or maybe you’re an expert on the topic of generational issues in the workplace. Can you help companies figure out how to deal with a workforce of different generations? Can you help them navigate through issues like different communication styles, technical issues, and different styles of collaborating?

As a speaker you’re constantly having to adjust to changes in the speaking industry. If you can use your background to help companies through the changes they’re facing, you open up more possibilities as a speaker. It gives you more chances at having current speaker topics companies are looking for right now.

All writers have run into writer’s block at one time or another. According to Wikipedia, writer’s block is “a condition, primarily associated with writing, in which an author loses the ability to produce new work, or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years.”

The same thing can happen to speakers where you get speaker’s block. You go through a dry spell and don’t have work booked for a long time. You are still doing the same canned speech you have been giving for years. Or you simply are not expanding your knowledge or challenging yourself as a speaker.

Speaker’s block

If you get to that point where you feel you have speaker’s block, here are some tips to get out of it:

Speak!

Yes just get out and speak. It sounds simple and it is. If you aren’t booked to speak anywhere, call your local library, church, or Chamber of Commerce and ask if you could come in and give a speech. Even if you’re used to being a paid, working speaker, if you aren’t working, make it happen. The best speakers I know will simply speak anywhere, anytime. Speaking, like acting, isn’t a skill you can just read about in a book and get better at. You have to actually do it.

Try something new

I remember when I was in Toastmasters we would have to write and deliver a new speech every month or two. I loved the idea of picking a random topic and doing a speech on it, just to see if I could. This is a good thing to do when you’re speaking at your local library or church. When you’re speaking for free you can experiment. Pick a topic that interests you and not just one that you need to make money with. But play to the top of your game and give it your all, even if you’re speaking for free.

Do something else creative

Sometimes if you step away from speaking and try something else creative, you stretch your creative muscles and will come back to speaking even stronger. Try writing a short story or poetry, take an improv class, go dancing, sing at a Karaoke, take up photography, make a scrapbook, etc.

Get an outside point of view

If you’re stuck, sometimes having an outsider look at things will give you a fresh way to look at your career. Have someone look through your website, speaker videos, etc. There is probably something you’re missing, and you can’t see it because you’re too close to it. Get a fresh point of view and get re-energized.

Remind yourself why you’re a speaker

If you find that things are getting boring and you’re just going through the motions, remind yourself why you became a speaker in the first place. Think about your audience and why you want to get your message across to them. This will help put the passion back in your speaking and get you excited about getting back on stage.

The next time you find yourself with speaker’s block, try one or all of the above!

You walk off stage to thunderous applause and pat yourself on the back. You nailed it. The audience was with you and they loved you. But did they really? How do you know if the audience liked your speech?

One of the first speeches I gave felt like this. Until I got my feedback. “She didn’t know who we were or what we do”. Yikes! I had no idea they felt this way. But the truth is, they were right. I had spent so much time perfecting the craft of my speech but I didn’t spend any time getting to know who the audience was or whether they would like or even need the material. I never made that mistake again.

But sometimes it’s hard to tell from their reactions or their applause how an audience really feels. So how do you find out?

Ask the meeting planner

Meeting planners will usually get feedback about a speaker so they know what kinds of things the audience likes or doesn’t like. Some of the feedback is brought up in the wrap-up meetings after an event. If you’re brave, you could call or email them to find out what kind of feedback they got. Then if it’s positive, great! If it’s negative, you need to know so you can improve.

Look on Twitter

It was only when I started checking the event hashtags that I discovered some great feedback from an event that I thought the audience hated. They didn’t really participate in the interactive portion and I had a hard time getting people to even raise their hands for questions. But it turns out they were a shy group, which explains why most people were sitting in the back of the room and didn’t want to be called on. But they put all kinds of praise on Twitter. I had no idea.

Ask the audience

This is also tricky, but I tried it after the last speech I gave. I asked people in the audience one on one if there was any information in the speech that they could use in their own organizations. I not only got an idea of the things they could and couldn’t implement, but they gave me ideas for other content to look into. If you’re doing a breakout or your own events you can give people a feedback form to fill out.

If you really take the time to know and understand your audience’s needs you should be getting good feedback from them. Audience feedback isn’t a one time thing, but should be done after every speech. The more you know, the more you will improve as a speaker.

Has your speaking career stalled? Has the phone stopped ringing? Getting fewer jobs?

This week is when summer officially begins, so I thought it would be a good time to talk about spring cleaning, since summer is typically a slower time in the speaking business.

Speaking career

I remember watching a video of Joe Calloway speaking at an NSA conference. He talked about how we tend to cling to our old speeches, outdated training manuals and jokes that no longer work. His solution… “throw it out!”

As speakers we work incredibly hard doing research, preparing speeches, writing books, creating workshops, putting together one sheets, etc. So hearing that we should just throw it all out sounds a little daunting.

But all artists (I would call a speaker a performing artist), need to occasionally sit down and take inventory of what’s working and what isn’t. There’s no point in spinning your wheels going in a direction that isn’t working for you. Every so often you need to re-evaluate your speaking career, and now is as good a time as any while business is slower. Here are a few things to think about when it comes to reinventing yourself as a speaker:

Do a forensic analysis

Go through all of your marketing materials one by one. Which things bring in the best ROI? Is it your website? Your printed one sheet? Postcards? Referrals? Are your materials outdated? Can they be improved? Sit down with someone who will give you honest feedback and get their input. Hire a speaker marketing coach to help you. Get several opinions. If you hear the same advice from a few different people you need to take notice. 80% of your business is probably coming from 20% of your effort. Find out where it’s coming from and do more of it.

Create your material in different ways

Keynote speaking isn’t the only kind of speaking out there. Many speakers make a great living doing workshops. In fact, I recently talked to a meeting planner who told me they got all of their keynote speakers for free. When I looked at the line-up, I was surprised. “You mean this guy speaks for free?” He said “Not only does he speak for free, but he actually pays us to speak on our stage”. I was surprised. So, if established speakers are paying to speak, where does that leave up and coming speakers? He said his company pays very well for trainers, and that it’s going to be much more in demand in the future. So, do you have a workshop ready to go? Do you have training materials? I lost a good job opportunity a couple of years ago because I didn’t have a workshop prepared.

Freshen up your performance

When I first moved to L.A. I worked in a comedy club and I watched how comedians prepared their material. One night was dedicated to open mic, where new comedians could get practice and established comedians tried out new material for their act. If it bombed, usually no one saw it. And if it got a great response, they would add it to their act, and constantly honed it until they got 5 minutes of the very best material. You can do the same thing as a speaker. Summertime is a great time to try out new things. Test out something new, and if it works, add it to your speech, while cutting the lame, old material that isn’t your best. What you want is what comedians aim for – 60 minutes of killer material.

According to the National Federation of Independent Business, a recent poll of over 600 small business owners determined that small business optimism has hit its highest level since 2004. These small business owners feel that business conditions will get better and that sales will increase by 20%. This is great news for speakers looking for sponsorship as businesses think that now is the time for them to expand. In fact, 36% expect to add jobs.

Community banks have seen more requests for business loans, and earlier in the year than normal. Banking regulation reform will bring relief to small community banks, who in turn will be lending more to main street.

Even though arts, education, entertainment, and cause sponsorship still only makes up around 25% of the sponsorship pie, it’s still good news for speakers seeking sponsorship. Unlike large corporations, small business owners spend less on sports and more on arts and education. In fact, the sponsorship pie is most likely flipped, where only 25% of small business sponsorship is in sports, mainly local community sports.

When small businesses are flush with cash, they need artists and other creatives even more. Whether it’s graphic artists to help with website design or advertising, or speakers who promote them to a targeted audience, this is good news for artists of all kinds.

One trend has been around lately and will continue into the future. Sponsors are asking for more customization from sponsees. It’s not a bad thing, it just means that you have to up your game if you want to attract a sponsor. Small business sponsorship is much less competitive than large corporate sponsorship, but sponsorship in general is still a competitive game.

Even with more cash to spend in an improving business environment, that doesn’t mean small businesses want to waste money. They still want to get the most bang for their buck, and sponsorship is a great way to do that. You are putting them in front of their target audience for less than it would cost for advertising in many cases.

Business optimism leads to more innovation, and business owners being open to new ideas. Now is the time to start adding sponsorship to your portfolio of ways to make money as a speaker.

If there is a speaking topic out there, it’s a pretty good bet that someone, somewhere is making money speaking about it. Some speakers have a unique background in the topic or work in a particular industry, and some choose the topic based on a burning passion to learn more about it and share that knowledge with others.

Here are three speakers with niche speaking topics who have made a career out of a passion:

Tom Ingrassia – Motown

Tom is an example of a speaker who took a passion and turned it into a book and speaking career. He’d had a long, successful career in education, but in 2001 he decided to act on a lifelong dream of working in the entertainment industry.

Tom is an accomplished music journalist, with more than 25 articles printed in publications ranging from Billboard, Record Auction Monthly, and San Francisco Hot Ticket. He collaborated with Barbara Alston (of The Crystals) on her autobiography, “There’s No Other,” and Carl Gardner’s (of The Coasters) autobiography, “Yakey Yak, I Fought Back” before writing his own book “Reflections of a Love Supreme: Motown Through The Eyes of Fans”. Tom is also the host of “The Motown Jukebox” on WCUW 91.3FM, in Worcester, MA.

His pop culture programs, “Motown and The Civil Rights Movement” and “Girl Power: The Supremes As Cultural Icons” have been presented at the National Conference on Race & Ethnicity, on college campuses, for performing arts centers, museums, senior centers, libraries, and business groups.

http://www.ingrassiaproductions.com/

John Granger – Harry Potter

John Granger is another speaker who turned a passion into a writing and speaking career. According to John, he became a Potter Pundit in response to the ‘Potter Panic’ of 1999-2007, during which it was widely believed that the popular series was “the gateway to the occult” and poorly written. His books and talks have overturned this narrative — and have earned him the title “the Dean of Harry Potter Scholars” from TIME magazine.

John is the author of several books on the subject of Harry Potter including “How Harry Cast His Spell: The Meaning Behind the Mania for J. K. Rowling’s Bestselling Books” and “Harry Potter Smart Talk”.

His speech “Why we Love the Harry Potter Stories — Exploration of the Artistry and Meaning of Joanne Rowling’s Hogwarts Saga” has been given at universities, academic and fan conferences, and churches.

http://www.hogwartsprofessor.com/johngranger/

Julianne Soviero – Sports Scholarships

If you read through Julianne’s website you will see that she is absolutely obsessed with pitching. In fact she says so on the first page! And she has the credentials to back it up. She was an All-County Athlete, the recipient of a Division I athletic scholarship, and an academic All-American. She has over twenty years experience pitching and over fifteen years of experience teaching pitching.

She speaks on the topic of sports scholarships, which is a surprisingly complex topic and is usually hired by travel teams. She’s even written a book on the subject called “Empowered Recruiting”. She says she got started on this topic because of working with female pitchers, many of whom earned scholarships in an increasingly complex market.

http://www.flawlessfastpitch.com

These speakers have turned their passion into a lucrative speaking career in a specialized niche. Do you speak on a niche topic?

As an inventor who has been through the entire process of inventing a product and getting it on the market, I think the best education for future inventors and entrepreneurs is watching Shark Tank. I love the fact that the sharks are all bootstrapping entrepreneurs, so they have already been through the learning curve.

Entrepreneurial speaker

I’ve put together 5 pieces of valuable business advice from Mark Cuban that could also help you as a speaker. Because these days, if you’re not an entrepreneurial speaker, making a living at it will be tough.

Don’t be afraid of failure – Speaking is a performing art. It’s not something you can learn by reading a book. You simply have to get out there and do it. To become good at it you need to constantly be doing it. And in the beginning you probably won’t be very good at it. But by taping every performance and getting feedback you learn how to improve. If you’re afraid of failing you’ll never even take that first step.
Work harder than everyone else – This is one of Cuban’s biggest tips for entrepreneurs who want to become successful. As a speaker no one is going to do it for you. Not an agent, not a speaker bureau, not a manager, no one. Being on the other side and working with speakers and artists, this is the one thing I see all the time. Most speakers and artists want someone to get them the paid jobs so that they can focus on the creative side. If you happen to be lucky enough to have someone to do that for you, great! But that’s not the way it works for most speakers and artists. Which brings me to my next point.
Learn how to sell – Cuban first learned to sell as a 12 year old when he asked his dad for money to buy new shoes. His dad said if he wanted them he would have to work for them. So at 12 he got his first job selling garbage bags door to door. He learned how to connect with people and solve their problems, so it would be a win-win for everyone. If you know how to sell, you can do anything. As Cuban says “every no gets you closer to a yes”. That’s the way it is with speaking and also with sponsorship. It’s simply a numbers game, so get used to selling and learn to love it.
Love what you do – If you love what you do, selling should be easy. I’ve never been able to sell anything I didn’t like or believe in. I know what you’re thinking. “I love speaking, but I hate selling”. Well, if you really believe you have a message that needs to be heard and you have proven that it’s valuable to other people, then just think of it as communicating your passion to someone else. Which leads me to my last point.
Put yourself in the customer’s shoes – A meeting planner’s job can be stressful, and they are usually having to please everyone, sometimes on a limited budget. Put yourself in that person’s shoes and think about how you could help them. Find out what they need and offer to lend your support in the best way possible.

Today, being an entrepreneurial speaker is a necessity. But if you follow Mark Cuban’s advice, you’ll see that opportunities to make money as a speaker are everywhere.

I had a long conversation with a meeting planner the other day about whether the audience prefers style or substance in a motivational speaker. The answer is “it depends”.

Motivational speaker style

First of all, it depends on the speaker’s role. It seems backwards to me, but a breakout speaker who is there to give good, actionable content to an audience is actually paid much less than a keynote speaker. At most conferences, they aren’t paid at all.

If the speaker is a name celebrity, an entertainer, or is hired as simply a motivational speaker to pump up the crowd, they aren’t held to the same standards as far as bringing actionable content. The speaker’s role is different.

Actionable takeaways

It also depends on the audience and what they expect to get out of it. I speak a lot to scientists and engineers, and they want actionable information that they can take back to the lab or office and put into action. I’ve actually seen them do it, which is exciting as a speaker to know your advice was taken.

I’ve also spoken to audiences that didn’t want any actionable information. They just wanted to hear inspirational stories, and could fill in the blanks themselves if they wanted to.

This is surprising to me, but then again, I’ve spent a big chunk of my life in Hollywood, where everything is style over substance. Value is in who you know, what kind of car you drive, or how rich or connected you are. What you know takes a backseat.

Looks and height

This is also how many people choose a political candidate. The average height of all American presidents since 1900 have all been close to 6 feet tall. Out of 43 presidents, only 5 have been below the average height. I know some very smart people who say they vote on a president based on their height and whether they look “presidential” or not.

Even in identical twins, the taller one tends to make more money (yes, even identical twins can be different heights based on environmental factors and growth restriction in the womb).

Studies show that university professors who are considered more attractive are rated as better teachers. And females who are considered more attractive by professors will tend to get better grades than females they consider unattractive.

Is any of this fair? Of course not! But as my speaking coach always tells me “The audience is never wrong”. So, how do you know if an audience member wants style or substance?

Well, you could ask the meeting planner. But sometimes they don’t even know themselves. You could even ask the audience, but I doubt you’d get a straight answer.

Have a mixture of style and substance

The best way to handle it is to strive to be the best speaker you can be, bringing actionable content for those who value it, and a little sizzle for those who don’t. In any audience, you’ll always have a mixture of both.

As someone who favors substance over style, I feel cheated by a speaker who is all style and no takeaway content. But not everyone thinks that way.

Speakers who sell the sizzle and not the steak may succeed in the short term. But it’s the speakers who have style and substance and bring value that will succeed in the long term.

Speaker Directory

A speaker directory listing is one of the most effective and least expensive ways to get targeted traffic. And it comes from the exact customers you’re trying to reach. Search engines put a lot of weight on topic related backlinks. Being listed in a high ranking speaker site, which is monitored by humans, is invaluable.

Benefits of Being in a Speaker Directory

Keyword focused, quality, one way link

Link building is one of the most powerful things you can do to to drive traffic to your website. But not all links are equal in the eyes of the search engines. A good quality, one way link from a reputable, high ranking directory in your target niche market is one way to assure the search engines will love you. And you can never have too much link love.

Extremely targeted traffic

Just being in a speaker directory with others in your industry helps drive traffic to you. If a meeting planner comes to a site looking for a speaker, she will also see you. Being listed in the same place as your competition can be a good thing. A meeting planner who needs one speaker will also be looking for other speakers. This is one reason being listed on a niche speaker directory is better than a general directory. Expose yourself to new clients every day. In the search engine’s opinion, being on several good, quality niche directories is better than being on 100 general ones.

Much cheaper than advertising

You could easily go through $100 in PPC ads or other forms of advertising, and it’s something you have to continuously keep up. If you run out of money, your ad goes down. With a directory, that same $100 would last you for a whole year and would be driving traffic on autopilot. It reaches exactly the customers you’re trying to reach.

Tax deduction for a Speaker Directory

Being listed on a directory is a business write-off for speakers, authors, consultants and entertainers. Look at it as an inexpensive marketing tool that can be written off on your taxes.

Control

You have the control to change or add content to your online listing whenever you want. You can’t do that with a printed directory.

Thought leadership

Being in a targeted industry directory with other people who are thought leaders, puts you in the same category.

Being listed in a niche directory in your target industry is one of the most important marketing tools you can use as a speaker.