Paul Klebanov Paul Klebanov  Contact Me

Your sales funnel could use more leads. A lot more leads. And most importantly, leads that convert – day-in, day-out. Paul Klebanov learned a few hard lessons in funnel optimization – he once lost almost 10K! – but came out of it a better marketer. And now he’s ready to pass on his conversion secrets to you – from content marketing and PPC tactics, to more unconventional strategies people are just starting to talk about – so you can start making your ROI dreams a reality. After this session you’ll be able to: Hack your creative and formulate quality “content marketing” that not only draws customers to you, but elicits an emotional response to share, like, tweet, and engage with your content - Uncover 8 ad triggers that force Facebook to lower your advertising cost and fuel your ad creative into a lead generating machine - Discover how your competitors’ successes (and mistakes) can help propel your business forward - Go ‘under the hood’ of Ad Rank and uncover the factors you can hack to out pace your PPC rivals in Google AdWords - Discover how mapping SKAGs (single keyword ad groups) to specific stages of the buyer's journey will help connect your best target market through targeted communication focused on delivering the right message, to the right person, and at the right time.

In 2004 Tor Norretranders, a science writer and author of The User Illusion, introduced me to the term Exformation. He described the term as explicitly discarded information or information that is not delivered in the core message. It’s whatever comes to mind when you look at a branded logo like Starbucks or Apple. It’s what stereotypes are made of. When I first started with paid media, I drew a clear distinction between using PPC as a channel for brand awareness and customer acquisition. As I started using different methodologies like behavioral based pitching, and layering channels I started bridging the gap between the two by indoctrinating my visitors with specific offers to and delivering specific information to influence their buying decision when the buy now button is presented.