Profile

Vicki's company, Marketing Impressions, is a full service San Diego based, woman owned, marketing company specializing in integrated marketing for businesses, non-profits, retailers, large corporations and public agencies. In Darwinian terms, the demands of the new breed of customer not only force the evolution of the marketing practice but that of marketing practitioners as well. Grounded in graphic design, strategy development, and traditional marketing, Marketing Impressions has evolved into that new breed of marketer. As content engineers, we engineer and optimize the many forms of content required to engage customer 2.0, based on the data presented by analysis tools. Social-media monitoring and analysis give us the pulse on buyer sentiments on brands, products, and ad campaigns. Web analytics tell us which content is engaging which type of visitor from which source. Search engine optimization tools present us with the right keywords to include on a Website to improve page rank (and thus findability) with search engines. Leveraging all the social and behavioral intelligence available to us, as content engineers and designers we develop and apply the right content with the right visuals, at the right time, to engage the right audience in the most effective manner possible. Part creative left brain and part scientific right brain, we live and breathe the new marketing math: creativity without conversions = zero! Vicki's speaking topics include: Selling for People Who Don’t Like Selling Stop Blogging, Start Curating and Publish a Free Online Magazine Do it Yourself Link Building Strategies Recession Survival for Small Business Content Marketing Cookbook Personal Branding 16 Things You Should Do to Generate Leads With Linkedin Using Landing Pages to Convert Visitors to Leads and Leads to Sales Everything You Want To Know About Branding Personal Branding Writing Website Copy Marketing Your Retail Store How the Web Marketing Machine Works Secrets For Trade Show Success Basic Marketing 101