Articles by Julie Austin

Julie Austin is an award-winning author, inventor, futurist and innovation keynote speaker. Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 25 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, Inc.magazine, Fast Company, ABC, CBS, NBC, and FOX News, along with dozens of TV shows, magazines and radio shows around the world. She's a "go-to" media expert in the fields of innovation & creativity, giving keynotes for Fortune 500 companies, and is featured in the books "Patently Female" and "Girls Think of Everything".

Sponsorship 2013

Sponsorship is proving to be one of the bright spots in an otherwise gloomy and volatile economy. An annual review from IEG predicts a 5.5 percent increase by North American companies in 2013 over the previous year. To break it down in numbers that’s approximately 13.79 billion.

Create brand loyalty with sponsorship

The reason for this is that sponsorship is one of the best ways to create brand loyalty and stand out from the competition. As advertising branches off into more niche markets, and multi platforms and channels, sponsorship is going to play an bigger role than ever. Sponsors want to be able to focus on their targeted market in new and different ways. They want to get up close and personal with their customers and let them know they are appreciated. Being able to target their needs and wants in person assures that they are getting the message.

Sponsorship 2013 – more value

For the entity looking for sponsorship they are going to have to create more value for the dollar. This really isn’t a big surprise, as sponsorship has been evolving and becoming more sophisticated through the years. It’s actually good news for the rights holders who are willing to go the extra mile.

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Speaker Sponsor Launch Speaker Sponsor was started to insure that all professional speakers get paid for their time. You wouldn’t expect a doctor to perform surgery for free or for a landscaper to mow your lawn for free, so why are speakers expected to speak for free? The launch of a start-up is an exciting…

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Motivational Inspirational speaker

The term “motivational speaker” may have developed a bad rap. So many motivational speakers who just fire up the audience but don’t really give them any solid advice for what they need to do once they leave. But a good motivational speaker will incorporate high energy motivation with user-friendly tips to help their audience improve their lives in some way. They should also weave in stories of people who have achieved great things. Give the audience the hope that they could also achieve greatness if they apply themselves. They should leave the audience with a call to action.

Inspirational speaker

An inspirational speaker, on the other hand, delivers a real and inspiring message of overcoming obstacles. Though the two overlap, an inspirational speaker is usually telling their own story of overcoming hardship more than just using generic stories. An inspirational speaker should instill a message of hope that they can succeed against all odds, no matter how rough life gets. They may or may not leave the audience with a call to action, but do leave them inspired. (more…)