We’re happy to welcome Sue Falcone of Simply Sue Speaks to Speaker Sponsor. Sue knows both sides of the speaking industry and will be giving us some insight into what she looks for in a speaker to represent.

Here is the transcription:


Julie Austin: Hi, Sue.

Sue Falcone: Hi, Julie!

Julie Austin: Welcome to Speaker Sponsor.

Sue Falcone: Thank you so much for inviting me. Happy Tuesday!

Julie Austin: Same to you. We’re going to talk a little bit about your speaker bureau, “Simply” Sue Speaks. First of all, can you just give us a little bit of information about your background?

Sue Falcone: I’ll be glad to, Julie. My name is Sue Falcone, and I come from a varied background into what I do now. I’m a former AT&T executive, small business owner, published author and professional speaker, who then found out speakers out there needed some help. So this is why I established a different and unique form of a company for speakers, because I’m not your normal speakers bureau. I’m a global booking agency, which is a little different. We’ll get into that, but that’s where I’ve come from.I have over 40 years experience, and I love what I do and who I get to do it with.

Julie Austin: How has the speaking industry — how is it different today than when you first started?

Sue Falcone: Well, of course, I started in corporate America, but I was always this entrepreneur person. AT&T let me be that, but I remember what we really thought back then, even on serving our customers as a company, not just in the speaking realm, that we thought we knew what they needed, so that’s what we provided. Overally, generally, that’s how speakers and trainers and all did. We decided what you needed and how you needed to hear it, and we did it. (more…)