The Cambridge Dictionary defines transformational as “a complete change in appearance or character of something or someone, so that thing or person is improved.”

Becoming a transformational speaker typically involves a combination of personal development, public speaking skills, and networking. Here are some steps you can take to pursue a career as a transformational speaker:

Define Your Message

Clarify the transformational message you want to share with your audience. Reflect on your own experiences, challenges, and growth journey. Identify the key insights and lessons that you believe can inspire and empower others to transform their lives.

Develop Expertise

Gain in-depth knowledge and expertise in the area you want to focus on as a transformation speaker. This might involve continuous learning, attending workshops, reading books, and staying up-to-date with the latest trends and research.

Improve Your Public Speaking Skills

Effective communication is essential for any speaker. Work on improving your public speaking skills, such as articulation, body language, voice modulation, and storytelling. Join a public speaking club like Toastmasters to practice and receive feedback.

Create Compelling Content

Craft engaging and impactful presentations or talks that resonate with your target audience. Your content should be informative, inspirational, and actionable, providing practical steps for personal transformation.

Start Speaking at Small Events

Begin speaking at local events, community gatherings, or workshops to gain experience and build your speaking portfolio. This will also help you refine your message and delivery based on audience feedback.

Leverage Online Platforms

Utilize social media, blogs, podcasts, and YouTube to share your insights and reach a broader audience. Consistently create valuable content to establish yourself as a thought leader in your niche.

Network and Collaborate

Attend conferences, seminars, and networking events to connect with other speakers, event organizers, and industry professionals. Collaborating with established speakers or thought leaders can help you expand your reach.

Seek Speaking Opportunities

Actively seek speaking opportunities at larger events, conferences, and corporate functions. Reach out to event organizers and showcase your expertise, highlighting the value you can bring to their audience.

Collect Testimonials and Refine Your Brand

As you gain experience and speak at various events, collect testimonials and feedback from attendees. Use this feedback to refine your brand and continuously improve your presentations.

Stay Committed and Persistent

Building a career as a transformation speaker takes time and persistence. Stay committed to your message, keep refining your skills, and be open to learning and adapting along the way.

When I entered the speaking industry I thought it was simply about speaking to corporations on topics like leadership and communication. But the speaking industry is much more expansive than I imagined and covers many different markets. The conscious and transformational speaking industry is one I had never heard of. Here is an overview of what it is and how you can earn a living as a speaker in this lucrative business.

Transformational speaking

A transformational speaker’s mission involves impacting personal and professional evolution. Whether that’s mindset, spirituality, empowerment, wellness, personal growth, parenting or purpose-driven business success. Moving toward a happier, more high performance life.

Other speakers in the transformational speaking industry may focus more on business, leadership, sales and wealth building. Missions that are more focused on business development growth, corporate topics or personal finance. Transformational speakers and conscious speakers can be very similar. But a conscious speaker comes from a perspective of global oneness and is very aware of the transmission of energy by people and the universe.

Becoming a transformational speaker

To become a transformational speaker you need to have a body of work and experience that empowers people.  Higher levels of achievement. Clarity, business and life success. Internal and external peace. Relationship success, self-esteem and self-acceptance. Pursuing work that fulfills a passion, and positive engagement in the world. You’ll need a program or methodology that teaches people your path to success as you define it. Your speech must enlighten, provide value, motivate and offer people ways to engage with you as a guide for further development. Ideally, you will have a story arc that powerfully tells your own transformation, how you learned this work and how you have arrived at your method of success.

Making money in transformational speaking

So, if you’re wondering whether you could make money as a speaker in this industry, here are some stats:

According to “Up to $500 million is spent on personal development products every year. Including market segments from holistic approaches, motivational speakers, inspirational websites, personal coaching, and other forms of personal development. The net worth of this industry is estimated to be almost $11 billion. This market is also beating global economic trends as it is averaging over 5% growth each year.”

Speak to enroll market

Just like the speaking industry in general, the “paid” speaking market for transformational and conscious speakers is diminishing. But the “speak to enroll” market continues to grow. Meaning that a speaker doesn’t get paid to be on stage, but instead uses a non-paid speaking engagement to invite or enroll the attendees into their programs.

If the offer is right, and the target demographic in alignment, a speaker can make a lot more money “speaking to enroll” than at a fee-based speaking engagement. And if you don’t yet have your own programs you could also get sponsors for those free speaking engagements. There are plenty of sponsors who would want to get their brands in front of those types of audiences.

If you think you fit into this market, there are many places you could be speaking. A few of them include centers for spiritual living and Unity Churches, women’s organizations, fraternal organizations and service clubs. Chambers of Commerce, libraries, bookstores, wellness centers. Yoga and retreat centers, mind-body spirit expos, health and wellness groups, vitamin stores and book festivals. If you don’t want to research and submit to all of these places individually, check out Jackie Lapin’s Speakertunity, Transformational Leads Tip Sheet.