Stephanie Chandler is the founder and CEO of the Nonfiction Authors Association and the Nonfiction Writers Conference (a 3 day virtual annual event). She is also the founder of, an educational blog for entrepreneurs. Stephanie is a frequent speaker at business events and has been featured in Entrepreneur, BusinessWeek, Inc., and Wired magazine.

If you’re a speaker or an up and coming speaker who is thinking about writing a nonfiction book to promote yourself as an expert in your field, I would highly recommend contacting Stephanie. A prolific writer herself, she is dedicated to mentoring nonfiction writers who want to benefit from her years of knowledge in the industry.

Do all speakers need to write a book?

Absolutely! I’ve never met a speaker who regretted publishing a book.

What are the advantages of having a nonfiction book as a speaker?

A book adds instant credibility and is a powerful tool for getting you in the door. Imagine sending a copy of your book out to prospects along with your marketing package? A book is powerful!

How do you establish yourself as an expert in your field?

A book is a quick way to claim your AUTHORity. There are many additional ways to establish yourself as an expert include blogging, hosting a podcast, producing videos, getting active with social media and writing for industry news sites and publications.

What is the biggest hurdle for beginning writers?

Some people struggle with the writing process or get overwhelmed by the idea of writing an entire book. But it doesn’t have to be as difficult as you think. Start with a solid outline. I use the storyboard method where I take a stack of index cards and write out every single topic I want to cover in my book, and then I start to organize those cards into a logical flow. That’s how I form chapters and the outline for the book.

Next, set a goal of writing 1,000 words per day—that’s just three typed pages. In 60 days you’ll have a 60,000-word manuscript!

Which comes first, the book or the speaking career?

For me the book came first, and then I started getting invited to speak (and consult!). But there are no hard rules. If you’re already speaking, then get to work on the book. If you’re working on a book, there’s no reason you can’t also begin speaking. Ideally, all of us should be doing both: writing and speaking. They just go hand-in-hand.

What is the biggest lesson you’ve learned from putting on the Non Fiction Writers Conference?

Oh boy, lots of lessons! It’s a lot more work than people think. I suppose my biggest lesson, which applies to business in general, is to have a great team to help. There is no way I could do all of this on my own. I have great support from the people I’ve hired. Every speaker and author should have an experienced assistant!

Thanks, Stephanie, for taking time out of your busy schedule to speak to Speaker Sponsor. 

Stephanie can be reached at: